Audience Research Methodologies: Between Innovation and - download pdf or read online

By Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurišić

ISBN-10: 0415827353

ISBN-13: 9780415827355

The differences of people’s kinfolk to media content material, applied sciences and associations bring up new methodological demanding situations and possibilities for viewers study. This edited quantity goals at contributing to the improvement of the repertoire of tools and methodologies for viewers learn by means of reviewing and exemplifying methods which have been inspired by means of the altering stipulations and practices of audiences. The contributions deal with a number of matters and ways on the topic of the diversification, integration and triangulation of equipment for viewers study, to the space among the researched and the researchers, to the learn of on-line social networks, and to the possibilities led to via net 2.0 applied sciences as study tools.

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2008. ” In Global Journalism Research: Theories, Methods, Findings, Future, edited by Martin Löffenholz and David Weaver, 52–64. Malden, Oxford: Blackwell Publishing. Anderson, Christopher W. 2011. ” Journalism 12(5):550–566. Ang, Ien. 1991. Desperately Seeking the Audience. London: Sage. , Judee K. Burgoon, and Michael Burgoon. 1983. ” Newspaper Research Journal 4:51–63. Audience Conceiving among Journalists 33 Boczkowski, Pablo J. 2004. Digitalizing the News: Innovation in Online Newspapers. Cambridge and London: The MIT Press.

Furthermore, in their observational study, Flegel and Chaffee (1971, 649) note that journalists “feel that their own opinions guide their reporting more than do those of their editors; readers’ opinions are even less important”. Similarly, Atkin, Burgoon and 22 Igor VobicP Burgoon (1983, 60) acknowledge that newsroom staffs have a “patronizing and unqattering view” of the audience that appears distant and anonymous. In a similar context, in order to cope with the “uncertainty” of news making (McQuail 1969), journalists self-construct their audiences, while having little idea of the respective entity and taking “the congruence of their own and the audience’s feelings for granted” (Gans 1979, 237).

2011. ” Media, Culture & Society 33(5): 791–800. , Michael Burgoon, and Charles K. Atkin. 1982. The World of the Working Journalist. New York: Newspaper Advertising Bureau. Cassidy, William P. 2008. ” First Monday 13(1–7). Accessed February 26, 2012. org/htbin/cgiwrap/bin/ojs/index. php/fm/article/view/2051/1922. Castelló, Enric, and David Domingo. 2004. ” Paper presented at the 2nd Symposium New Research for New Media: Innovative Research Methodologies, Tarragona, Spain, September 30–October 2.

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Audience Research Methodologies: Between Innovation and Consolidation by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurišić


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