By Philip N. Howard
Probably the most prolific and revered students at the present time, Manuel Castells has given us a brand new language for knowing the effect of knowledge and conversation applied sciences on social life.
Politicians can now not run for workplace with out a electronic media approach, new communique applied sciences are a basic infrastructure for the economic climate, and the web has develop into a useful software for cultural construction and intake. but as extra of our political, financial, and cultural interplay happens over electronic media, the power to create and control either content material and networks turns into actual power.
Castells and the Media introduces a good philosopher, provides unique theories in regards to the community society, and encourages readers to exploit those theories to assist them comprehend the significance of electronic media and social networks of their personal lives.
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Additional info for Castells and the Media: Theory and Media
The editors of newspapers, magazines, and televised news used to perform the important task of ﬁltering through stories, ﬁnding credible sources, and selecting items worthy of wide broadcast. In a network society, where people control and customize their own digital ﬁlters, how can there be much of a public sphere? If most citizens set up ﬁlters to manage what news topics are on their homepage, or rely on their own social networks to supply information about elections and politics, will they ever be exposed to diverse opinions?
Several scholars have analyzed similar trends to those that interest Castells, but come to different conclusions. Some prefer to refer to the current organization of economic, political, and cultural life as an “information society” rather than a network society. Even though there are many distinct features to the way we live now—most notably in the importance of digital media—Castells is reluctant to think of social change as stages of growth. Karl Marx may be one of the ﬁrst social scientists, in that he made arguments from large amounts of evidence, purposefully gathered.
His campaign was described as “viral” because it relied on digital media and personal connections across communities to rapidly raise donations and call out supporters on election day. Popular social media, such as Facebook and YouTube, were sites of 42 NETWORKS OF POWER AND POLITICS content produced by both average users and the campaign’s afﬁnity organizations. com had tools for allowing supporters to manage their volunteer efforts in connecting with neighbors. Data-mining efforts married computer logs from volunteers with other sources of information about income, donation history, and the likelihood of turning up to vote.
Castells and the Media: Theory and Media by Philip N. Howard