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By Marshall McLuhan

ISBN-10: 1584234520

ISBN-13: 9781584234524

Experimental in personality and laced with satire and wit, 'Counterblast' is a set of the writings of Nineteen Sixties media guru Marshall McLuhan which specialise in the human within the digital age.

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It was his humanistic background, his passion for literature and his capability of developing a way of simultaneously looking at and through things based on his life-long training in the humanities, on his passion for artistic quests. As an artist, Wyndham Lewis put on the mask of the enemy; his blasts were satirical attacks. McLuhan, too, wanted to blow aside the dust that 'gets in our eyes' as new media began reducing previous forms like nationalism or individualism 'to cosmic baby powder'. His various masks turned him into a pop icon, a less troublesome role than Lewis's.

The Wild Land: A Celebration of Globalism", in Wyndham Lewis in Canada, edited by George Woodcock, with an introduction by Julian Symons (Vancouver: University of British Columbia Publication Centre, 1971), page 45. 13 GasiorekAndrzej, Wyndham Lewis and lvIodernism (Horndon, Tavistock, Devon: Northcote House Publishers, 2004), especially the chapter "From Classicism to Satire", pages ;8-76. 14 Marsh all McLuhan, Letters, December 281954. A. in English Literature from Trinity Hall, Cambridge.

In English Literature from Trinity Hall, Cambridge. His doctoral thesis on the Trivium (Cambridge, 1942) is a critique of communication through 2000 years of history, recounting the rise and fall of poetics, rhetoric, and dialectic in every era. Forms of disquisition, McLuhan believed, ultimately influence perception itself, and determine the very content of discourse and learning, unconsciously framing the character of entire cultures. Marshall McLuhan has written more than twenty books, including The Mechanical Bride: Folklore of Industrial Man (1951), The Gutenberg Galaxy: The Making of Typographic Man (1962), and Understanding Media: The Extensions ofMan (1964).

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Counterblast by Marshall McLuhan


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