Herman: The Third Treasury by Jim Unger PDF

By Jim Unger

ISBN-10: 0836219899

ISBN-13: 9780836219890

Funny cartoons depict the efforts of Herman to deal with the pains and tribulations of way of life.

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Additional resources for Herman: The Third Treasury

Example text

In this panel, Superman, in his brightly colored red, blue, and yellow costume, is depicted against a black background so that the image seems to float above the page. His knees are bent, arms out from his side, in a gestural pose that signifies he is ready for action. Below him is “Superman” in red lettering, the first concrete association between the mysterious figure on the cover and the character Superman.

Gaines. The sponsorship of literacy in this case was the clear result of parents spending money on Procter & Gamble products and then redeeming coupons to acquire these comic books for their children. Proctor & Gamble sponsored literacy here in a relationship where continued literacy did not affect the way the sponsor operated. That is, it could have been any kind of giveaway product that children wanted to have. However, the fact is that it was a comic book and through the work of Eastern Color, Proctor & Gamble was, perhaps inadvertently, sponsoring literacy.

Distribution was the key to sales since it was what ensured that the books were placed in front of the most potential buyers. Likewise, distribution was the key to literacy sponsorship for the new comic book publishers since the dissemination of the books into readers’ hands had to happen in order for these new literacies to develop. As these new literacies developed, the affinity for comic books (this particular form of multimodal literacy) would continue to create demand for the product, reinforcing the relationship of literacy sponsorship between the publishers and the new comic book readers.

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Herman: The Third Treasury by Jim Unger


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